- Creative Direction
WHAT'S INSIDE COUNTS
This was our opportunity to show people there’s more to Lush than they might expect, more than ‘just a smelly soap shop’. Lush are innovative, bold and champion doing things differently. This was an opportunity to tell that story and allow people to discover something new about Lush. The result is a colourful, liberating piece of artistic beauty, that aims to create an immersive Lush experience through film.
The Experimenter is a showcase of Lush products and ingredients in action: exploding bath bombs; morphing liquids; swirling product components and compounds. Image stills were also used as backdrops to the pre-launch of Lush Oxford Street in London.
Inspired by the social media trend of Lush consumers sharing their bath-time works of art using the hashtag #LushTime. The video is set to a piece of original music that uses a 45-piece orchestra and choral ensemble. The video was filmed in 4K ultra-high definition and was produced in collaboration with production agency The Mill. Lush Digital Managing Director Jack Constantine said: “This piece of art is a beautiful illustration of experimentation delving into the process behind our product invention. The collaboration between musical, cosmetic and visual artists has been a challenging creative journey with a rewarding result.”
- Cosmopolitan Magazine
- — Digital Beauty Director
“Top marks to Lush for making bath art a THING. The natural brand’s new video is no ordinary beauty campaign. It’s cinematic art made entirely with their fresh products. Seriously – seeing is believing. This mesmerising film is our new favourite…”