Co-working and Co-living is now a global phenomenon. In towns and cities across the globe, the model has revolutionised the commercial and residential property market – providing new solutions for young professionals and business communities who thrive on collaboration.

With their first project starting in our home town of Bournemouth, one of the UK’s fastest growing creative and digital economies. We worked closely with KIN to develop their new identity and marketing collateral in preparation for their launch.

The new logo is functional and free of decoration, it’s blunt and raw. Brought to life through the use of big typography and brazen puns, it gets straight to the ***KIN point. The intention was to create a tone of voice that felt current, authentic and honest. Paired with a strictly black and white palette, KIN is a brand that is expressed through language and bold graphic design.