Mr Lee’s Noodles are a Bournemouth based start-up who specialise in gourmet noodles in a cup. Combining Eastern culture and Western convenience, Mr Lee’s Noodles are the healthy alternative to other pot based snacks.

Working closely with the Design Director, we spent an intensive three days working with Mr Lees Noodles to redesign their brand identity and packaging design. The result is a new, hand drawn logo, that adopts the playful characteristics normally associated with noodles. In addition, the apostrophe is replaced by two ‘chop-sticks’ for added character and brand ownership.

“When we approached Mega, Mr Lee’s had an old, outdated logo that required a new approach. During a fun, productive and incredibly valuable three day period, we landed on a superbly crafted option that fitted the brief. Mega’s knowledge, input and understanding were impressive from the start. All of which have helped us to elevate and grow the Mr Lee’s brand, now seen in the UK and across Asia-Pacific. Their experience was telling and we would not hesitate to work with them again.”